Tuesday, December 31, 2019

Difference Between Musical Theatre And Film Musicals

A musical film is a genre of movie where songs sung by characters are added into the storyline, occasionally complemented by choreography. The musical numbers in these films do not always develop the plot and characters, but they do give the films a more exciting quality. The primary difference between musical theatre and film musicals is the use of extravagant scenery that would be extraordinarily unreasonable for a stage performance. While making movies, the individuals involved have the luxury of being able to shoot multiple takes and have the time to move backgrounds around or change their entire location. Stage performances, on the other hand, must have scenery that can be easily and efficiently moved on and offstage when it is needed. In order to be able to thoroughly comprehend this relatively recent- in the grand scheme of things- form of entertainment, one should understand the history behind these musical films, be aware of some of the â€Å"big names† that are well- known, and recognize major titles that revolutionized musical film forever (Scaruffi, P., 2005). Before being able to completely appreciate musical films, one must be aware of their remarkable history and how they came into existence. According to an article written by Cara Schreffler: Since the days of the ancient Greeks, music has been an integral part of drama and theatre. Many composers wrote music to accompany plays, and sometimes the music became more well-known than the play it was written for †¦ ItShow MoreRelatedAnalysis Of The Movie The Disneyfication Of Broadway 1416 Words   |  6 PagesIntroduction A trip to 42nd street circa 1990 was certainly no destination fit for a family. Walls of graffiti adorn the peeling awnings of storefronts and theatres promise private dances and live nude women. Porn shops dotted the city block with colorful invitations to sex hotlines and signs prohibiting entry to anyone under the age of eighteen (Wollman 445). Decades earlier, during the Prohibition era, speakeasies and brothels lined the city, creating New York’s red light district. Today’s TimesRead MoreCeo Robert A. Disney Corporation1561 Words   |  7 PagesStudios released Frozen, which was the highest grossing animated film ever (Fiscal Year 2014). Therefore, the profits generated by DTP, though surely sizable, often don’t have a significant impact on the total profits of the studios. However, according to Ken Cerniglia, DTP’s resident Dramaturge and Literary Manager, â€Å"a decade ago [the studio] had [some] really bad years, in which case our [DTP’s ] profit ended up being the difference for in the black or in the red overall† (May 26). In 2014 theRead MoreTheatre As A Cultural Expression For Societys Theatrical Tradition1390 Words   |  6 Pagesaccount differences within as well as between national cultures, and to ‘produce the experience of difference’†¦Ã¢â‚¬  (Knowles, 2010, p. 31). Like any other art form, theatre is often a cultural expression for societies around the world. Indeed, most cultures have their own theatrical traditions -- America’s theatrical tradition is the musical, Prague’s theatrical tradition is the Black Light theatre, and Japan’s theatrical tradition is Noh theatre, to name a few. However, of all art forms, theatre has beenRead MoreCritical Analysis of what makes The Lion King a successful musical1277 Words   |  6 PagesIntroduction The Lion King musical is a well-known musical that has taken the stages of Broadway, West End and the rest of the world by storm (The Lion King, 1997). Regarding the process of the musical, Artistic Director Julie Taymor’s first thoughts for choosing the Lion King as the next big thing on stage, was classed as ‘impossible’ due to the film’s lack of theatrical material (The Lion King, 1997). Therefore, staging this particular work contained a great deal of uncertainty and the needRead MoreThe Song Ten Minutes Ago, Is From Rodgers And Hammerstein s Cinderella1749 Words   |  7 PagesThe song â€Å"Ten Minutes Ago† is from Rodgers and Hammerstein’s Cinderella. A musical adaption of the classic fairytale by the same name, it became a musical sensation when Richard Rodgers and Oscar Hammerstein transformed it into a live musical television broadcast in 1957. Starring Julie Andrews, it retold the fairytale of a young girl living a miserable life u nder the roof of her evil stepmother and her three equally vicious stepsisters. With the Prince’s Ball nearing, the four women in her familyRead MoreAn Analysis Of Andrew Lloyd Webber s An Broadway Producer That Is A Part Of A Publicly Traded Company928 Words   |  4 PagesIn addition to non-profit, and independent producers, DTP can also be compared to other corporate theatre producers. However, before this comparison is made it must be noted that currently DTP is the only major Broadway producer that is a part of a publicly traded company. Andrew Lloyd Webber’s Really Useful Group was public between 1986 and 1990, but private since 1990 (Hunter). The other notable public theatrical producer was Livent, a Canadian company founded in 1990 by Garth Drabinsky and MyronRead MoreStage Vs Screen Essay : Stage Versus Screen1593 Words   |  7 Pages12th Ave Arts theatre. Next, I watched the 2012 version of Les Misà ©rables directed by Tom Hooper. At the end of the play that I saw, I was shocked at how I felt afterwards. Not only did the story make me think, but the way the story was presented to the audience also gave me something else to compare to movie going. Major differences that I found between the stage and the screen were the acting, the audience, and the design of the show. After seeing a play in person and viewing a film on my computerRead MoreNew York City s East Village1579 Words   |  7 Pagessunsets, in midnights, in cups of coffee, in inches, in miles, in laughter, in strife.† This is the song from the Broadway musical hit Rent. The play is a perfect mix of catchy rock songs, real life problems and experiences with exciting characters and storylines that made the show destined to be a hit. And a hit it became, as it is a winner of the Tony Award for Best Musical and Pulitzer Prize winner for Drama. The play is set in New York City’s East Village during the HIV/AIDS epidemic in the lateRead MoreThe View and Interpr etation of the Term Genre1368 Words   |  5 Pageshow it relates to the way we view and interpret films The way in which we, as an audience, view and interpret films can be seen to relate directly to our understanding of ‘genre’. However, what is genre? Drawing on the knowledge of key theorists and critics such as Steve Neale and Barry Langford this essay will first attempt to define genre and our understanding of it before focusing on how genre relates to the audiences view and interpretation of films. It will also touch upon the historical contextsRead MoreReview Of Waiting For Godot, Hamlet, And Moulin Rouge903 Words   |  4 PagesIn some aspects great musicals and orchestral scores can add to the experience of a theatrical play, but films have adapted these aspects as well and have proven to be a more successful form of entertainment. Theatre productions have become secondhand in comparison, though still viewed as a high class of an entertainment, it is not nearly as successful to reaching a widespread audience as the film industry has accomplished. The resulting fi lm adaptations that have theatre-like qualities often fail

Monday, December 23, 2019

The Unique Function Of Nursing - 1867 Words

The Unique Function of Nursing In the time of World War I, nursing care was crucial to all of society, Virginia Henderson recognized this and challenged and applied her theories. Henderson had defined nursing in her dimensions and applied it to the basic human needs. She also was able to reflect and notice the need for a nurse-patient relationship. It was through a critical mind that her theories could be applied to patients of today and of the future. When exploring my future career, it is critical to appreciate and apply this theory to the elderly, the young, the middle-aged and anyone who may come into contact with me as a nurse. Virginia Henderson is commonly known as the â€Å"first lady of nursing† (Nicely, 2011, p.72); in regards to the research and theories she generated throughout her life. Virginia Henderson started her inquisitive nursing journey early in her career. Coming from a family of eight, Henderson had two brothers serving in World War I, and with a foreseen shortage of nurses had enroll ed in the Army School of Nursing. (Gordon, Touhy, Gesse, Dombro Birnach, 2010) With every experience in Henderson’s career, she explored alternate practices to be applied. It was from her skepticism that her theories of nursing that are known today had immerged. In an era when nursing was not commonly explored Virginia Henderson analyzed and had defined nursing in her dimensions. Henderson believed that, The unique function of the nurse is to assist the individual, sick orShow MoreRelatedMy Personal Philosophy Of Nursing1260 Words   |  6 Pages Philosophy of Nursing As a professional nurse, my personal philosophy of nursing is based on the core belief that all individuals possess unique characteristics and needs. 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This paper will provide an analysis of the theory based on its scope, context and content. Secondly, the paper will provide an evaluation to unearth its significance, internal consistency, testability, as well as provide empirical and pragmaticRead MoreThe Unique Function Of The Nurse1434 Words   |  6 Pages Virginia Henderson Need theory Priji Peter Advanced Development of Self Prof. Kris Voycey RNRS- The unique function of the nurse is to assist the individual, sick or well, in the performance of those activities contributing to health or its recovery (or to a peaceful death) that he would perform unaided if he had necessary strength, will or knowledge. -Virginia Henderson, 1966 INTRODUCTION This paper article deals with Virginia Henderson’s need theory in which she mainlyRead MoreAnalysis And Critique Of Nursing Bsn Educational Programs1444 Words   |  6 Pagesachieves a function (Meadows, 2008). 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Sunday, December 15, 2019

Value Pricing at Procter Gamble Free Essays

string(109) " relatively more promotional spending, in-order to increase market-share and sales irrespective of the cost\." Specific assumptions about the relationship between price changes and market share changes Table. 2 Suggested Budget Requirements Fig. 1 Value Price Result Value  Pricing  At  Procter  Ã‚  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  3 Objective 1: Prisoner’s Dilemma The PG pricing system in the 70s and 80s was oriented towards market share. We will write a custom essay sample on Value Pricing at Procter Gamble or any similar topic only for you Order Now Please describe the prisoner’s dilemma in which those companies in the PG’s markets got rewarded that maintained or increased their price promotions. For sake of discussion, let us use a single company (Unilever) as an example to illustrate how all the companies in PG’s markets experience prisoner’s dilemma. Since Unilever and PG operate in the same market, a lot of their actions are interdependent on one another. Initially, the two firms were engaged in a prisoner’s dilemma. Major moves in product, pricing or policy without providing their intentions to the other would result in losses for both companies. Thus, a surprise move by any firm would yield lead to inefficiency. Ideally, both parties would prefer to escape the dilemma. This desire would give birth to a cooperative set of behaviour between the two players. This cooperation however would cease if Unilever (or P;G) decides to change its behaviour by increasing or maintaining its price promotions when P;G (or Unilever) chooses to cut back on promotions. Such a move by Unilever would lead to the adoption of a sequential games situation by both firms as the traditional cooperation would no longer exist. By looking ahead to the future response of P;G and reasoning back to the present, Unilever decides that this approach would be best for the firm. By increasing promotions without notifying P;G (which is planning to cut back on promotions), Unilever may see an advantage to the firm. This is referred to as opportunistic behaviour. Unilever may have the perception of P;G as being a bullying firm, and Unilever did not want to be left cooperating only to have P;G cheat. Since the two firms were cooperating, both firms would be expecting the other to react to such a move. P;G now faces a dilemma whether to increase its price promotions, or to devote funds to increase advertising on products, or to go ahead and cut back on promotions (original plan and the riskiest). Although it is uncertain how they respond, there is no doubt that Unilever would have analysed the probabilities of P;G’s potential reactions. Since consumers had become increasingly price sensitive, PG would lose out in market share if they did not react. It is likely that they would choose to respond with a tit-for-tat move through mimicking Unilever in order to penalize them for cheating. This would result in Unilever hitting back, thus causing PG to deliver a second punishment. There is no doubt that Unilever analysed this position of PG and decided on the probability of PG’s response. Since P;G has value in other markets, it is likely that they would respond and react. Though a reaction is likely, Unilever knew that its consumers are risk-averse. Thus by surprising P;G with higher price promotions, consumers would attach loyalty to Unilever products before P;G could come up with a strategy. If P;G reacted by offering similar promotions, consumers would continue to purchase Unilever products till the prices offered by P;G are low enough (resulting in lower profits) to make consumers shift their loyalties. Value  Pricing  At  Procter  ;  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  4 P;G could; however, do a number of things to overcome the risk aversion involved in Unilever’s move. First, they could rely on their reputation to launch similar or better promotions, since risk aversion would be minimal as both firms are well-known national chains. They could advertise against Unilever, or launch ads which compare the prices; something that had not previously been done when the two firms were cooperating. Since this reaction is probable, Unilever has established that this reaction by PG will result in an economic advantage in at least one of its markets. Perhaps PG’s reaction would allow Unilever to go ahead and capture new markets while P;G counters this initial move. Unilever decided to cease the cooperative strategy and made an opportunistic move by offering higher price promotions without notifying P;G. Before doing so, it was imperative that Unilever analysed the probable reactions; as well as, the results of these actions. Though it would likely illicit a tit-for-tat response, Unilever felt that the probable outcome would be advantageous enough to cease the cooperative strategy. Unilever’s approach demonstrates an ability to look ahead and reason backward to select a move that will help them to gain market share at the cost of PG (or basically any company which chooses to cut back). Objective 2: Organizational Problem Which was PG’s organizational problem that enforced these strong promotional activities? Each business category which consisted of a collection of up to 3 brands was headed by a General Manager. The General Manager of each category had ownership of his/her own Profit and Loss statement. Within the category each brand was managed by Brand Managers. Each brand group was responsible for the success of the brand they managed. Hence there was competition within brands for the promotional budgets as well as manufacturing capacity. Promotion up the ranks within PG was dependent on the sales and profits of each brand in the case of brand managers and for each category in the case of category General Managers. Even though a criteria like the ability to develop the skills and talent pool of the people lower in the hierarchy was present, it was still the sales and market share parameters that dominated the promotion decision within the firm. Amidst the fight for market share among FMCG (fast moving consumer goods) companies, promotional spending increased and soon became a norm. Brand Mangers in PG had short stints on a given brand (maybe a year or two) before they moved either horizontally, vertically or out of the organization. Since compensation and evaluation of performance was dependent on growth over previous year’s sales, managers pushed for relatively more promotional spending, in-order to increase market-share and sales irrespective of the cost. You read "Value Pricing at Procter Gamble" in category "Papers" The short-stint of managers did not give them any incentive to think about the long term profitability of the brand, since they were not the ones who would be Value  Pricing  At  Procter  Ã‚  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  5 held accountable in the long term. This led to a short-term focus by the manager for their own gain/incentive rather than looking at the broader picture and profits of the company as a whole. Hence strong promotional activities were enforced due this particular organization and incentive structure. Objective 3: Risks of implementing Value Pricing The category manager for dish care, John Bess, was considering the introduction of value based pricing (= fair price; lower list pricing than before, but less promotions). Please describe the major risks for PG in 1991 in case of implementing value pricing in the market for light-duty liquid detergents. Following are the main challenges and risks that P G could face on implementation of value pricing 1. Operational Challenges: Applying and implementing the value pricing across the company shall certainly have the operational difficulties. This shall be complicated considering the large company and category size, various brands in the LDL Detergent Category, 8000-person sales force and thousands of customers. 2. Difficult to maintain Price Stability: Price Stability is critical to build and maintain a strong brand franchise and value pricing aims for the same. The category saw four price changes per year, on average, and there are 64 different price zones across the U. S. making it more challenging to implement the value pricing. Even if executed, it will be really difficult to create and maintain a significant price impression in the consumer’s mind. 3. No cushion for absorbing abrupt changes in raw material prices- These price changes shall have to be passed on to customers thus defeating the purpose of providing value pricing to the customers. This may also lead to fluctuations in prices. 4. Opposition by Distribution Channel Members: Margins and benefits to distribution channel members – retailers, distributors and wholesalers shall be squeezed under value pricing. There are fears that wholesalers and retailers may oppose the move and can either punish P G in some way so as to deter competition from taking any such moves or can altogether deny passing the lower prices to the customers or at the worse, delist P G products. 5. Uncertainty about volume and revenue forecast: Value Pricing is very new to P G and thus there is an uncertainty about the profit of the company and different members in the distribution channel in case value pricing is adopted by P G. Besides this is an untested experiment. And the risks are huge (P G market share for the category is too low (10%), and it will be difficult to lead the remaining 90% market. 6. Promotion and Price Pressure from the Competition: LDL has become a promotion-intensive category and is one of the most heavily promoted categories in the grocery store. P G’s own research showed that the Value  Pricing  At  Procter  Ã‚  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  6 market share was highly correlated with leadership in major media and feature advertising. Competitors like General Foods and Nestle have been fighting hard on price. So reduction of spending on promotion (as for value pricing) may hit back P G in future. 7. Impact on customers: Value pricing shall make P G move away from discounting. Thus, it may lead to the loss of discount-searching customers to the competitors who rely heavily on providing discounts and coupons to customers. Value pricing may lead to almost 10-20% price reduction and can altogether reposition the P G products in the market. Value-based pricing may increase the loyal customers but the impact shall be much slower whereas the loss of the discount-searching customers shall be immediate. Long-Term gains with the increase in loyal customers may probably be well off-set by the loss of discount-searching customers. 8. Loss of Shelf Space: Prominent visibility and placement of a product is an important factor for the customer in order to make a purchase decision. Move to value pricing shall lead to the loss of fair share of shelf space and display allocation as no emphasis on the same is being laid in value pricing. 9. Fall out impact: Introduction of value pricing is a significant decision for P G and shall require radical changes at the organizational level. P G had not done anything this radical on such a scale earlier. In case of the Value-based pricing not working for P G, the fall-out effects can put the business at high risk thereby impacting brand and category profitability and customer loyalty at risk. Objective 4: Short Proposal for Value Pricing In the coffee market, PG’s own research showed that market share was highly correlated with leadership in major media and feature advertising. The responsible managers had many arguments not to introduce value pricing. However, assume you really want to implement value pricing. Please write a short proposal including recommendations for new list prices and budget requirements across the various marketing vehicles. Effects on sales and profits should be included. Please use case exhibit 13 as a basis for your pricing proposal (current, old plan) and calculate changes in the plan due to the implementation of value pricing (new plan). Even though our own research showed that market share was highly correlated with leadership in major media and feature advertising, which does not suggest Value Pricing strategy for coffee category, we still think this method can help us to achieve higher profit, based on reasonable assumptions and planning. Therefore, we work out a Value Pricing protocol for the coffee product, which is as follows: Value  Pricing  At  Procter r  Ã‚  Gamble  (A A)  Ã‚  Ã‚  Ã‚  Ã‚  7 Part I Basic Assumptions about the ma I: arket reacti towards price changes ion 1. Fr rom the artic we know that the consumers in the coffee segment is highly sens cle, w n sitive to pric Therefore the ce. e, ma arket reactio to price ch on hanges should be remark kable. As price goes down, the market share should incr s m e rease. When the price d n decreased to a certain am mount, which can h att tract the mos sensitive consumers to change, th market sha should in st c o he are ncreased by the largest p percentage. T Then, the increasing rate should be down. e He are the sp ere pecific assum mptions abou the relatio ut onship betwe price cha een anges and m market share changes Ite ems Unit Price Changes e Market Sha Changes M are s Senario 1 -10% +7% Senar 2 rio -15% % +15% % Sena 3 ario -2 20% +1 18% Se enario 4 -25% +21% + Senario 5 S -30% +23% Senario 6 -35% +24% Table Assumpt e. 1 tions about th relationsh between price changes and mark share cha he hip ket anges 2. As A in value pr ricing strateg the prom gy, motion should be decreas along with the price adjustment, to find the d sed op ptimal list price of coffee we set up a 10% decre e; ease in mark keting expend diture in all scenarios, w which is att tainable base on our co ed ompany’s con nditions. 3. W simply ass We sume the ma arket size, de livered cost are not chan t nging. Part I Value Pr II: ricing Proce Please re the attac ess: efer ched Excel f file. Part I Value P III: Price result: Please refer the attached Excel file. r d Fig. 1 V Value Price R Result Here b Value Pri by icing, we fin the best list price for o coffee, w nd our which is 47. 8 And the d 81. derived prof based on o fit our assum mptions will b 71. 71, wh improve by 28. 75% be hich ed %. Value  Pricing  At  Procter  Ã‚  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  8 Part IV: Budget requirements From the article, we already knew that feature advertising is important to market share, so we will not cut the Feature display part in total marketing expenditures. We try to control the un-critical part to realize the deduction in marketing. Here are the suggested budget requirements: Total Budget for marketing expenditures Advertising Coupons Off Invoice/Feature display 38. 55 35. 15 265. 67 339. 37 Table. 2 Suggested Budget Requirements How to cite Value Pricing at Procter Gamble, Papers

Saturday, December 7, 2019

Hypnosis (1411 words) Essay Example For Students

Hypnosis (1411 words) Essay HypnosisHYPNOSISINTRODUCTION :Albert Einstein reckoned that humans use only about 10% of their brains. According to some reports, while hypnotised, we could gain access to the other 90%. Every human being who is mentally sound can be hypnotised to some degree. You can use hypnosis for a lot of things, for instance to control weight, pain, sleep, and to raise confidence. You can also use it to quit smoking, develop concentration and memory. In fact, you can use it for anything that depends on your own efforts. I) ORIGINS OF HYPNOSIS:The art and science of hypnosis is both old and new. *Old because it was used in ancient time and has a pedigree that stretches back to the beginning of mankinds conscious development *New because only over the past 100 years has it been subject to the full force of scientific scrutiny, after discovery that the unconscious mind, emotions and personal history directly affect a persons state of mental, emotional and physical health. A) Old origins_ Hypnosis has existed very early in religious rituals. However, the earliest known description of hypnosis date back 6000 years to rites performed in Egyptian sleep temples. _The Indus Vedas ,a knowledge sacred book written around 1500 BC, mentions the use of hypnotic techniques and procedures. _According to some specialists, accounts of what we would now call hypnosis can be found in the Bible and in the Talmud. _In the past, hypnosis is always associated with the occult: witchdoctors and shamans (medicine man)practised hypnosis :?ritual hypnosis and dance were integral elements of shamans communication with spirits?. B) New origins- modern use of hypnosisThere are two leading men in the scientific study of hypnosis:_ 1734-1815: Franz Anton Mesmer, born in Vienna. Mesmer is considered the father of hypnosis. He is remembered for the term ?Mesmerism? which means a person who is raptly attentive, or who is temporally deprived of his normal conscious qualities. He described a process of inducing trance through a series of passes he made with his hands . He succeed in treating a considerable variety of ailments. _ 1932-1974: Milton Erickson, a psychologist and psychiatrist pioneered the art of indirect suggestions in hypnosis. He is considered the father of modern hypnosis. His methods bypassed the conscious mind through the use of both verbal and non-verbal pacing techniques including metaphor , confusion, and many others. He has immensely influenced the practice of contemporary hypnotherapy. II) HYPNOSIS:A) Curent examplesAs long as there as been human beings, there has been hypnosis, we use this commonly occurring state of mind, unknowingly, all the time. It is just natural for us. _ For examples if you have ever watched a television program or movie and become really absorbed into the program, you were probably in trance. This trance is what caused you not to hear your mother calling you to dinner. _ Advertisers understand this, they use television programs to induce a hypnotic trance and then provide you hypnotic suggestions, called commercials!_ Another common instance of this naturally occurring state of mind is when you are driving down the road, with your mind focused on some other task, and last thing you know: you have forgotten to turn. That is called ?Highway hypnosis?. B) Definition_ Definition: Hypnosis is a mental state of heightened suggestibility, characterised by trance like sleep. The basis of hypnosis is the fixation of the subject attention upon a gradually narrowing source of stimulation, until he is attendant upon only the direction of the hypnotist. _Techniques: This is variously achieved by repetition of instructions in a low, level voice, or having the subject fix his gaze upon a light in an otherwise dark room. .u63d04b9fe62ee8905119bc0afd600e3f , .u63d04b9fe62ee8905119bc0afd600e3f .postImageUrl , .u63d04b9fe62ee8905119bc0afd600e3f .centered-text-area { min-height: 80px; position: relative; } .u63d04b9fe62ee8905119bc0afd600e3f , .u63d04b9fe62ee8905119bc0afd600e3f:hover , .u63d04b9fe62ee8905119bc0afd600e3f:visited , .u63d04b9fe62ee8905119bc0afd600e3f:active { border:0!important; } .u63d04b9fe62ee8905119bc0afd600e3f .clearfix:after { content: ""; display: table; clear: both; } .u63d04b9fe62ee8905119bc0afd600e3f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u63d04b9fe62ee8905119bc0afd600e3f:active , .u63d04b9fe62ee8905119bc0afd600e3f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u63d04b9fe62ee8905119bc0afd600e3f .centered-text-area { width: 100%; position: relative ; } .u63d04b9fe62ee8905119bc0afd600e3f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u63d04b9fe62ee8905119bc0afd600e3f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u63d04b9fe62ee8905119bc0afd600e3f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u63d04b9fe62ee8905119bc0afd600e3f:hover .ctaButton { background-color: #34495E!important; } .u63d04b9fe62ee8905119bc0afd600e3f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u63d04b9fe62ee8905119bc0afd600e3f .u63d04b9fe62ee8905119bc0afd600e3f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u63d04b9fe62ee8905119bc0afd600e3f:after { content: ""; display: block; clear: both; } READ: Free Great Gatsbys: American Family Values G EssayThe subject remembers nothing of what he did during the hypnotic period. But certain effects may be suggested to continue after the subject returns to consciousness, these are called post hypnotic suggestions. _major purpose: During hypnosis, the conscious mind is distracted, so that new, positive suggestions are more readily accepted. According to the specialists of hypnosis ,these new constructive ideas substitute negative old ones, therefore creating permanent beneficial changes in your life. C) Hypnotherapy:_ What is hypnotherapy? Hypnotherapy is basically the use of hypnosis as a medium for psychotherapy. People will either be hypnotised by a therapist (hetero-hypnosis) or taught to hypnotise yourself (self hypnosis) as a way of achieving personal insight. _ How does hypnotherapy work?Essentially, there are two main aspects of hypnotic trance which are used in psychotherapy:1) The subconscious mind is more open to positive suggestions, made by yourself or the hypnotherapist. 2) The mind may express itself more directly and more spontaneously Through thoughts or images. _ What benefits can be achieved through hypnotherapy?Some of main benefits of hypnotherapy can be classed as follows:Personal development, cessation of habits, management of anxiety and stress, and psychological and emotional well-being. _ You could conquer your phobia:Phobia is an anxiety about a person, place or thing which con not be voluntary controlled. A simple phobia, one which is focused on a single feared object such as spiders is rarely called for treatment, but it can have little impact on the patients quality of life. You could quit this phobia with 3 sessions of hypnotherapy:-first session: uncover the cause of patients phobia. -second session: the hypnotherapist uses behavioural techniques to enable patient to approach spiders in his imagination. -third session devotes to supportive therapy with positive imaging and post hypnotic suggestions. The hypnotherapist encourage people to touch spiders in real life. _ Hypnosis to stop smoking:It is the subconscious motivation to smoke that must be changed in order to quit smoking. Hypnosis made it easy and you have no withdrawal symptoms. It does not work the same for everyone: many people have found quitting smoking with self hypnosis to be easy and painless, but for others, it is difficult no matter which method is used. _ Hypnosis for pain control: The experience of pain is a combination of the type of pain, tension, fear and anxiety. Often tension and anxiety can intensify the pain. By relaxation of the body, there is a natural reduction of pain. By proper suggestion in the hypnotic state, the experience of pain can be reduced or eliminated for periods of time. It is good to teach clients self hypnosis and imagery so that the client can use it when needed. _ HypnoanesthesiaReuben Percarve achieved the first major surgical operation of this kind to be done anywhere without conventional anaesthetic. He is responsible for the Hypnoanesthesia in the surgical operation performed in Quebec. The patient was operated successfully for the appendix. His recover was excellent without any side effects normally associated with this type of surgery. III) WRONG DANGERS OF HYPNOSIS:_ What if I can not wake up?It never happens. Getting out of hypnosis is never a problem. You will put all of your efforts into getting into a hypnotic state, not getting out of it.. The worst that can happen is that you drift off into normal sleep, in which case you will wake up just as you would any other time. _ Will I lose consciousness?No, you will no more lose consciousness in the hypnotic state than you did when you were paying complete attention to your reading. To someone else you will appear to be asleep because your eyes are closed and you are relaxed, but you will know that you are not asleep like at night. .uab469262e6a0741da92225ad6a8bbb0d , .uab469262e6a0741da92225ad6a8bbb0d .postImageUrl , .uab469262e6a0741da92225ad6a8bbb0d .centered-text-area { min-height: 80px; position: relative; } .uab469262e6a0741da92225ad6a8bbb0d , .uab469262e6a0741da92225ad6a8bbb0d:hover , .uab469262e6a0741da92225ad6a8bbb0d:visited , .uab469262e6a0741da92225ad6a8bbb0d:active { border:0!important; } .uab469262e6a0741da92225ad6a8bbb0d .clearfix:after { content: ""; display: table; clear: both; } .uab469262e6a0741da92225ad6a8bbb0d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uab469262e6a0741da92225ad6a8bbb0d:active , .uab469262e6a0741da92225ad6a8bbb0d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uab469262e6a0741da92225ad6a8bbb0d .centered-text-area { width: 100%; position: relative ; } .uab469262e6a0741da92225ad6a8bbb0d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uab469262e6a0741da92225ad6a8bbb0d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uab469262e6a0741da92225ad6a8bbb0d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uab469262e6a0741da92225ad6a8bbb0d:hover .ctaButton { background-color: #34495E!important; } .uab469262e6a0741da92225ad6a8bbb0d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uab469262e6a0741da92225ad6a8bbb0d .uab469262e6a0741da92225ad6a8bbb0d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uab469262e6a0741da92225ad6a8bbb0d:after { content: ""; display: block; clear: both; } READ: How Many Pages is 250 Words?_ Can I be hypnotised against my will?No, no matter, how will you have learned to go into the hypnotic state, you can always refuse to do so if you desire. _ If I am in the hypnotic state and someone suggests me to do an immoral act, will I comply?No, it is unlikely that a person could violate a concept of morality to which he is strongly attached. CONCLUSION:Today, there are many legitimate university based on studies of the various phenomena of hypnosis and it is not uncommon for dentists and physicians to use it in their practices. There is no magic by any of us, hypnosis will not make you stronger, good looking, irresistible to girls or boys, a world class athlete and a genius. The fact is that hypnosis eventually becomes everything anyone could reasonably expect. It is a great way to do anything that depends on your own efforts. Science